Steranka Sports Blog

Cheering Golf's 22% Rise in Economic Impact; Behind the Numbers

A new golf economic impact study released in late April by We Are Golf laid to rest any lingering concerns about the economic resiliency of the golf industry. As leaders from virtually every sector of the business visited Congress and federal agencies for National Golf Day, the report by TEConomy, Read More

CES 2018: "Relevance, Resonance, Real Time"

Relevance, Resonance, Real Time"    Okay, I am a fan of alliteration so when WNBA President Lisa Borders summed up her strategy for growing the WNBA brand into these three R words, let's just say it resonated. Reflecting on the 72 hours, 15 miles of exhibit aisles, dozens of conference Read More

Changes in Schedule, Events & Brand Strategy Impact Golf's Growth

A trip to the season's final major is always an opportunity to network with golf industry thought leaders and this year's 99th PGA Championship at the Quail Hollow Club in Charlotte was no different. Among the insights gained that week were:- the move of the PGA Championship to May opens up Read More

A Changing Outlook for Golf

The refrain on the falling interest in golf and golf business reached a crescendo a few months ago with the decisions of Nike to exit the golf equipment business and the bankruptcy of Golfsmith. So it was an cautiously optimistic audience of 150 leaders from around the globe which gathered for the Read More

Tiger Woods' historic Masters win still felt across golf world 20 years later

Joe Steranka, the former chief executive officer of the century-old PGA of America, says that in early 1997, the organization worried about what the next generation of golfers would bring since the Baby Boomer class of Nicklaus, Watson et al was on the cusp of retirement.“There was a lot of Read More

Forget About Big Brother - Bring on Alexa

Innovative new applications of Voice Recognition (VR) married with Artificial Intelligence (AI) abounded at this year's massive gathering of techies, media professionals and entrepreneurs at the Consumer Electronics Show in Las Vegas. But the petite digital personal assistant Alexa developed by Read More

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