Steranka Sports Blog

Navigating Golf's Future with an Assist from Frank Zappa

Rancho Bernardo, Calif. – As 100 of the golf industry’s leading minds gathered for the annual National Golf Foundation Symposium, a bit of sage advice came from an unusual, some would say nonconformist, source. The NGF had enlisted former ESPN chairman George Bodenheimer to provide an outside Read More

What Will Be Your Topgolf Moment?

Leaders of the growing (yes, growing) $84 billion golf industry convened in Big D for 11th National Golf Foundation Symposium. As someone who has attended dozens of golf conferences and conventions over 30 years, I found Dallas to be a perfect city to celebrate an industry changing of the guard. Read More

Cheering Golf's 22% Rise in Economic Impact; Behind the Numbers

A new golf economic impact study released in late April by We Are Golf laid to rest any lingering concerns about the economic resiliency of the golf industry. As leaders from virtually every sector of the business visited Congress and federal agencies for National Golf Day, the report by TEConomy, Read More

CES 2018: "Relevance, Resonance, Real Time"

Relevance, Resonance, Real Time"    Okay, I am a fan of alliteration so when WNBA President Lisa Borders summed up her strategy for growing the WNBA brand into these three R words, let's just say it resonated. Reflecting on the 72 hours, 15 miles of exhibit aisles, dozens of conference Read More

Changes in Schedule, Events & Brand Strategy Impact Golf's Growth

A trip to the season's final major is always an opportunity to network with golf industry thought leaders and this year's 99th PGA Championship at the Quail Hollow Club in Charlotte was no different. Among the insights gained that week were:- the move of the PGA Championship to May opens up Read More

A Changing Outlook for Golf

The refrain on the falling interest in golf and golf business reached a crescendo a few months ago with the decisions of Nike to exit the golf equipment business and the bankruptcy of Golfsmith. So it was an cautiously optimistic audience of 150 leaders from around the globe which gathered for the Read More

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