Steranka Sports Blog

A Changing Outlook for Golf

The refrain on the falling interest in golf and golf business reached a crescendo a few months ago with the decisions of Nike to exit the golf equipment business and the bankruptcy of Golfsmith. So it was an cautiously optimistic audience of 150 leaders from around the globe which gathered for the Read More

Tiger Woods' historic Masters win still felt across golf world 20 years later

Joe Steranka, the former chief executive officer of the century-old PGA of America, says that in early 1997, the organization worried about what the next generation of golfers would bring since the Baby Boomer class of Nicklaus, Watson et al was on the cusp of retirement.“There was a lot of Read More

Forget About Big Brother - Bring on Alexa

Innovative new applications of Voice Recognition (VR) married with Artificial Intelligence (AI) abounded at this year's massive gathering of techies, media professionals and entrepreneurs at the Consumer Electronics Show in Las Vegas. But the petite digital personal assistant Alexa developed by Read More

Steranka Talks State of Golf with Reuters

Rick Horrow with Joe Steranka LIVE at the Honda Classic 2017 Read More

Golf's Balancing Act; Hitting the Reset Button

The Flourishing of GolfThe recent, annual gathering of golf industry leaders brought together 100 top minds in Chicago for a single purpose.  It was to dive deep into re-balancing supply and demand and the two key demographic groups: Affluents who drive a majority of the golf spend, and Read More

Golf's Reported Demise Overblown

A friend recently asked if he should list his golf clubs on eBay given perception that golf was going out of business.  After all, recent reports about golf’s challenges have overshadowed the good news of an industry in transition following the biggest recession of our lives.To wit, retailer Read More

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