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SPORTS: THE ORIGINAL REALITY TV

THE NEW CURRENCY OF MEDIA

EXPERIENTIAL MARKETING AT ITS BEST

Why Us?

"Sharing is the new currency of media." The era of producing and distributing marketing messages and event content for passive consumption by sedentary sports fans is over. The "story" of your brand must reach through myriad digital devices and grab the viewer by the proverbial heartstrings resulting in their sharing your content with a like-demo'ed community of friends.

Steranka Sports + Strategy has guided sports icons, global brands and leading events and athletic institutions on the research, development and monetization of compelling content across a spectrum of mediums and territories. Let us help your business, your brand, your message maximize their shareable currency.

About Us

Steranka Sports + Strategy is the strategy practice of Buffalo.Agency. Headquartered in the Washington, DC suburb of Reston, Va, and conveniently located near Dulles International Airport, Buffalo connects upscale sports and lifestyle brands with discerning audiences around the world.

Steranka Sports + Strategy led by Joe Steranka, CEO of the PGA of America from 2005 to 2012. Recognized for contributing to golf’s return to the Olympics, Steranka also led the global development of the PGA brand and built media platforms to elevate the Ryder Cup and PGA Championship. His near 40-year career in sports includes work with the NBA’s Cleveland Cavaliers and Washington Bullets, and sports agency ProServ where he directed communications strategies for Michael Jordan, VolvoTennis, Jimmy Connors, Major Indoor Soccer League and the late Payne Stewart.

Contact SS+S today for guidance on your sports business strategy. 

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