SPORTS: THE ORIGINAL REALITY TV
THE NEW CURRENCY OF MEDIA
EXPERIENTIAL MARKETING AT ITS BEST
"Sharing is the new currency of media." The era of producing and distributing marketing messages and event content for passive consumption by sedentary sports fans is over. The "story" of your brand must reach through myriad digital devices and grab the viewer by the proverbial heartstrings resulting in their sharing your content with a like-demo'ed community of friends.Steranka Sports + Strategy has guided sports icons, global brands and leading events and athletic institutions on the research, development and monetization of compelling content across a spectrum of mediums and territories. Let us help your business, your brand, your message maximize their shareable currency.
Smartly named and creatively expressed, brands cut through the clutter of media and establish a personal connection with each of us. They inspire loyalty - both with customers and employees. How does your brand stack up?
Technology empowers us to bring high def video and audio with us everywhere. We're our own production and distribution companies making user generated content the fastest-growing segment of media we consume daily.
Live events allow your best customers to feel, touch and interact with your brand and the people who bring it to life. These are the ultimate experiential moments that build loyalty and drive user generated content.
The original reality television, sports has enthralled us with its authenticity and passion for decades. Nothing builds a loyal community like sports participation and fandom. Steranka Sports + Strategy knows sports.
Environmental concern for the planet has evolved to an informed discussion on making brands, businesses and communities more sustainable. We guide clients on environmental, economic and social sustainability.
CSR is now more than a few charitable causes under the direction of Community Relations. It is woven into brand management and marketing strategy. It can motivate employees, build customer loyalty and improve communities.
Voice Recognition married with Artificial Intelligence abounded at CES's gathering of techies, media professionals and entrepreneurs in Las Vegas, but the digital personal assistant Alexa developed by Amazon stole the show.
Baby Boomers seek eternal youth, Centennials worry about obesity, medical providers promote preventive health care. Holistic wellness programs are flourishing. What is your brands connection to this movement?
Think global, act local. To grow any business, you must have vision to see how your brand or organization contributes to the global good of your industry. You must also be able to execute that vision to local stakeholders.
Steranka Sports + Strategy is the strategy practice of Buffalo.Agency. Headquartered in the Washington, DC suburb of Reston, Va, and conveniently located near Dulles International Airport, Buffalo connects upscale sports and lifestyle brands with discerning audiences around the world.Steranka Sports + Strategy led by Joe Steranka, CEO of the PGA of America
from 2005 to 2012. Recognized for contributing to golf’s return to the
Olympics, Steranka also led the global development of the PGA brand and built
media platforms to elevate the Ryder Cup and PGA Championship. His near 40-year
career in sports includes work with the NBA’s Cleveland Cavaliers and
Washington Bullets, and sports agency ProServ where he directed communications
strategies for Michael Jordan, VolvoTennis, Jimmy Connors, Major Indoor Soccer League and the late Payne
Contact SS+S today for guidance on your sports business strategy.
As 100 of the golf industry’s leading minds gathered for the annual National Golf Foundation Symposium, a bit of sage advice came from an unusual, some would say nonconformist, source
Leaders of the growing (yes, growing) $84 billion golf industry convened in Big D for 11th National Golf Foundation Symposium.
A new golf economic impact study released in late April by We Are Golf laid to rest any lingering concerns about the economic resiliency of the golf industry.
A trip to the season's final major is always an opportunity to network with golf industry thought leaders and this year's 99th PGA Championship at the Quail Hollow Club in Charlotte was no different. Among the insights gained that week were...